Our Founding Story
In 2019, Javanna Plummer was a graduate student at Northwestern University, and I noticed something: she was the minority. A year before, she had graduated from Tuskegee University, where she saw a diverse student body, so this was a culture shock. More importantly, this was representative of the news field. Growing up in Chicago, she had developed a disdain toward major news outlets because of how they portrayed Black people in Chicago, and she knew that there was more to their stories. Thus, she founded Rwebel Media as a new way to tell stories.
Mission and Message
Our mission boils down to our name: Rwebel. This unconventional way of spelling a popular word is meant to symbolize how we uphold the voices of marginalized communities. Our motto is: the W is silent, but we are not. We are not traditional media, so we report our stories from a slant because we believe in the power of our lived experiences. However, our stories are fact-based, culturally competent, and relevant. To bring these stories to life, we utilize three avenues: Rwebel Mag (our digital publication), Rwebel Reels (our production arm), and Rwebel’s Xscape (our literary and editing service).